Field Notes

#WhoMadeMyClothes - Juliette Hogan

27 April 2017

Posted in: Industry, H&F Presents, Environment

The last week of April kicks off Fashion Revolutions ‘Who Made My Clothes’ Week. The one week yearly that encourages consumers to ask fashion brands, who made my clothes. The consumers then hope for the response from these brands to find out who was behind their clothing item. 

Hawes & Freer are taking part in this global campaign, to showcase NZ designers. Who are the people in the NZ fashion industry? What is their background and do they value the importance of NZ made clothes as much as other Kiwis do? 

We have the answers. New Zealand meet the people behind your NZ made clothes.


Sarah Crickett - Production Manager - Juliette Hogan

How long have you been involved in the industry and where did you start?

 I started straight out of AUT in 2004 and I worked for Charles Parsons for the first 6 months in their showroom. It was an amazing starting point.  Since then i’ve worked internationally on off shore production to then come back to home to work with Juliette Hogan producing her collections which are all locally made.

How has the fashion industry evolved over the years?

The emphasis on fast, cheap fashion seems to have taken to the forefront, meaning more production and sourcing has moved offshore.  This has also resulted in a swing the other way where customers are looking to invest in quality garments that will stand the test of time.  

What are the benefits of working with NZ suppliers?

Talking to people in the flesh, and creating a rapport and trust with that.  

What does it mean to you to know that you are making high quality garments in NZ?

I am proud we make everything locally, just last year Juliette Hogan contributed $1million dollars back into the NZ garment industry.  It is great to know where your clothing is being made and knowing we are helping keep local people in the workforce.  

Do you think there is enough awareness in NZ about garments being made locally and the importance of this?

No I don’t think enough is said about buying fewer pieces of better quality and making them last.  We have some incredible talent in NZ when it comes to garment construction and quality here in New Zealand.  Juliette Hogan clients and fans of the brand really value that our clothing is made locally, however there is so much scope to communicate the beauty of NZ made to a wider audience.

Why is it important that people know where their clothes are made?

Helping people locally means more jobs for our peers, and knowing the conditions that they are working in.   

With so many clothing brands out there, has working in the NZ industry emphasised the importance of NZ made clothes to you?

Yes it really has, this is the first time I have worked with production on shore and the experience is completely different. I go out to factories and discuss things face to face rather than communicating over email, and I can see first hand all the hard work, skill and time put into each garment. Our outworkers work so closely with the brand, they are part of the extended JH team and take a huge amount of ownership and pride in the outcome of each and every garment.

Sarah Crickett


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